If I hand-out flyers or place an ad in the local newspaper for my business – how do I know, how many people actually LOOK at my flyer or even SEE my ad in the paper? – There is NO WAY to measure this!
If I place my ad online, then a PAGE VIEW COUNTER will tell me how many people SAW my ad on that page plus a CLICK COUNTER on my ad will SHOW how many times people actually CLICKED on MY ad! – this is quantifiable!
PAGE VIEW COUNTER (below)
CLICK COUNTER (below)
I can tell you that a 120 people READ my ONLINE article about the 'Krimineel' in the newspaper...
How many people do you think read the actual article inside the newspaper???